Spotify has partnered with Shopify, an e-commerce platform, to enable bands to sell merchandise straight from within the Spotify platform.
Camille Hearst from Spotify said: “For many fans, Spotify is the primary way they interact with an artists’ music, and we are excited to give artists a new way to capitalize on that moment. We want to provide artists with as many resources as possible to help turn listeners into fans, fans into superfans and, ultimately, help artists earn more.
‘”The integration of Shopify’s powerful backend for powering commerce presents a significant step forward in our efforts to help artists maximize additional revenue streams and give them agency over their careers.”