Sony Music Germany Buys Stake In Kids Entertainment Company

Sony Music Germany has announced a new stake in Tiger Media International GmbH. It will enable Sony to expand in the domains of children’s entertainment, and the new investment will aid their long-term strategic plans.

Sony Music Germany’s Patrick Mushatsi-Kareba said: “Together, we are developing a direct-to-consumer business channel which enables us to directly access our main target group, parents and children.”