Archives January 2024

How Do You Write A Song?
How Do You Write A Song?

So, you’ve got the itch to express yourself through music, and you’re wondering, “How do you write a song?” Whether you’re a complete novice or a seasoned musician looking for fresh inspiration, this comprehensive guide will walk you through the process of crafting a song that resonates with your emotions and connects with your audience.

How Do You Write A Song? – Table of Contents

1. Understanding the Basics

2. Crafting Engaging Lyrics

3. Creating Memorable Melodies

4. Structuring Your Song

5. Getting Technical with Songwriting

6. Refining Your Craft

7. Overcoming Creative Blocks

8. Promoting Your Songs

1. The Basics – How Do You Write A Song?

How Do You Write A Song?

1.1 The Essence of Songwriting

Songwriting is more than just putting pen to paper or strumming a guitar; it’s about expressing your thoughts, emotions, and experiences in a way that resonates with others. Before diving into the technicalities, take a moment to reflect on what drives you to write a song. Furthermore, is it a personal experience, a social issue, or simply a burst of creativity?

Understanding the essence of songwriting helps you infuse authenticity into your music. It will also create a deeper connection with your audience.

1.2 Getting Started: Find Your Inspiration

For the most part, inspiration is the fuel for songwriting. Moreover, it can come from anywhere – a personal experience, a book, a movie, or even a fleeting emotion. Therefore, keep a journal to jot down ideas, phrases, or emotions that strike a chord with you. Also, explore different genres and styles to broaden your musical horizons.

2. Crafting Engaging Lyrics – How Do You Write A Song?

How Do You Write A Song?

2.1 Tapping into Emotion

Great lyrics evoke emotion, making the listener feel connected to the song. To achieve this, delve into your own emotions and experiences. Also, don’t be afraid to be vulnerable and honest in your lyrics. Whether it’s joy, sadness, love, or anger, tapping into genuine emotions adds authenticity to your song.

2.2 Building a Strong Narrative

Generally, a compelling narrative keeps listeners engaged from start to finish. Furthermore, consider the story you want to tell – it could be a personal journey, a fictional tale, or a reflection on societal issues. Also, develop characters, plot twists, and a resolution to create a captivating lyrical journey.

2.3 Playing with Rhyme and Meter

The rhythm and rhyme scheme of your lyrics contribute to the overall flow of the song. Experiment with different rhyme patterns and meters to find what suits the mood of your song. Remember that variation in rhyme and meter can add intrigue and prevent your lyrics from becoming predictable.

3. Creating Memorable Melodies – How Do You Write A Song?

How Do You Write A Song?

3.1 Finding Your Musical Voice

Discovering your musical identity is crucial in creating a unique and recognizable sound. Experiment with different instruments, genres, and playing styles until you find what resonates with you. Furthermore, your musical voice is what sets you apart in the vast world of songwriting.

3.2 The Power of Chords

Chords form the foundation of most songs. Moreover, learn basic chord progressions and experiment with variations to find the right mood for your song. Also, don’t hesitate to explore unconventional chord structures for a distinctive sound that captures the listener’s attention.

3.3 Experimenting with Harmony

Harmony adds depth and texture to your music. Experiment with harmonizing melodies, using backing vocals, or incorporating instrumental harmonies. Also, understanding the interplay of melodies and harmonies can elevate your songwriting to new heights.

4. Structuring Your Song – How Do You Write A Song?

How Do You Write A Song?

4.1 Verse-Chorus-Verse: The Classic Formula

While there are no strict rules in songwriting, the verse-chorus-verse structure has proven timeless. Start with a catchy chorus, build verses around it, and use a bridge to add variety. Experimenting with structure can yield innovative results, but understanding the basics helps create a solid foundation.

4.2 Bridges and Breaks: Adding Depth

Bridges provide a departure from the familiar, introducing new elements to keep the listener engaged. Breaks, pauses, or changes in tempo can also add dynamics. Striking the right balance between repetition and variation is key to crafting a memorable song structure.

4.3 The Importance of Dynamics

Dynamics refer to the variation in volume and intensity throughout a song. A well-crafted song uses dynamics to evoke emotion and maintain interest. Therefore, experiment with changes in intensity, instrumentation, and vocal delivery to create a dynamic musical experience.

5. Getting Technical with Songwriting – How Do You Write A Song?

How Do You Write A Song?

5.1 Songwriting Software and Tools

Embrace technology to enhance your songwriting process. Songwriting software, such as Ableton Live, GarageBand or Pro Tools, provides tools for composing, arranging, and producing your music. Virtual instruments and samples can add richness to your compositions.

5.2 Recording Your Ideas

Recording your ideas is crucial for preserving moments of inspiration. Also, invest in a good-quality microphone and learn the basics of home recording. Whether it’s a simple voice memo or a fully produced demo, recording allows you to capture the essence of your songwriting process.

5.3 Collaborating with Others

Collaboration can bring fresh perspectives to your music. Moreover, joining forces with other songwriters, musicians, or producers can lead to unexpected and innovative creations. Also, embrace collaboration as an opportunity to learn, grow, and expand your creative horizons.

6. Refining Your Craft – How Do You Write A Song?

Music Industry

6.1 Seeking Feedback

Don’t be afraid to share your work and seek constructive feedback. Furthermore, join online communities, attend open mics, or collaborate with fellow musicians. Also, remember, external perspectives can provide valuable insights, helping you refine your songwriting skills.

6.2 Embracing Revisions

Songwriting is an iterative process. Therefore, don’t hesitate to revise and refine your work. What may seem like a finished song today might evolve into something even more remarkable with a fresh perspective tomorrow. Be open to making changes that enhance the overall quality of your composition.

6.3 Learning from the Masters

Study the work of accomplished songwriters. Additionally, analyze their lyrics, melodies, and song structures. Also, understanding the techniques employed by masters of the craft can inspire your own creativity and provide valuable lessons in songwriting.

7. Overcoming Creative Blocks – How Do You Write A Song?

Music Industry

7.1 Dealing with Writer’s Block

Creative blocks are inevitable, but they can be overcome. Take breaks, explore new genres, or engage in activities unrelated to music to refresh your mind. Also, remember, sometimes, stepping away from your work allows new ideas to percolate.

7.2 Rediscovering Your Passion

Reignite your passion for songwriting by revisiting the music that inspired you in the first place. Therefore, attend live performances, explore different genres, or collaborate with other artists. Rediscovering your love for music can break through creative stagnation.

7.3 Breaking Rules for Innovation

While understanding the fundamentals is crucial, don’t be afraid to break the rules. Moreover, experiment with unconventional structures, lyrics, or instrumentation. Innovation often stems from pushing boundaries and challenging traditional norms.

8. Promoting Your Songs – How Do You Write A Song?

Music Industry

8.1 Building an Online Presence

In the digital age, an online presence is essential for reaching a broader audience. Create a professional website, engage with social media platforms, and also consider distributing your music through online streaming services. Building an online presence allows you to connect directly with your fans.

8.2 Engaging with Your Audience

Engage with your audience through social media, live performances, and online communities. Also, respond to comments, ask for feedback, and create a sense of community around your music. Building a loyal fan base is not only rewarding but also crucial for the success of your musical endeavors.

8.3 Collaborating with Other Artists

Collaboration extends beyond the creative process. Furthermore, partnering with other artists for performances, joint releases, or cross-promotions can expand your reach. Also, collaborative efforts create synergy, benefiting all parties involved.

Conclusion – How Do You Write A Song?

Congratulations on completing our ultimate guide on how do you write a song?! You’ve now embarked on a journey to discover the art and science of songwriting. However, remember, there’s no one-size-fits-all approach, and the beauty of music lies in its diversity. Also, whether you’re writing for personal expression or aiming for commercial success, stay true to your voice, keep refining your craft, and enjoy the process of creating something uniquely yours.

Happy songwriting, also click here to discover how VELCOA can empower you in your music career.

More Guides Like How Do You Write A Song?

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Music Industry
ISM Signs New UK Code of Good Practice on Transparency in Music Streaming

The Incorporated Society of Musicians (ISM) has officially become a signatory to the new UK Code of Good Practice on Transparency in Music Streaming. The code, a collaborative effort agreed upon by the UK music industry, has been published by the Intellectual Property Office (IPO) in an effort to address the longstanding concerns surrounding transparency in the music streaming sector.

The voluntary framework aims to tackle the lack of transparency that has plagued musicians for years, exacerbated by the introduction of new business models by streaming services without proper consultation. The absence of transparency has become a growing issue, leaving artists in the dark about their earnings and the intricate digital supply chains within the streaming ecosystem.

This crucial development comes in response to the DCMS Select Committee’s report on the Economics of Music Streaming, which explicitly acknowledged the pressing need for action regarding transparency of royalty information and the complexities of digital supply chains in the music streaming industry.

The ISM is optimistic that the newly established code will be wholeheartedly embraced by all stakeholders in the music streaming landscape. The goal is for this code to serve as a comprehensive framework, addressing and remedying some of the real challenges faced by musicians in the ever-evolving realm of streaming.

For more music industry news, click here.

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Why Record Labels Are Not Noticing You!
Why Record Labels Are Not Noticing You!

Here we reveal why record labels are not noticing you!

Lack of Unique Sound

In the highly competitive world of the music industry, standing out is paramount for artists aspiring to make a lasting impression. If your music doesn’t possess a distinctive and unique sound, it runs the risk of fading into the background amidst the multitude of talented artists vying for attention. Record labels, in particular, seek out innovation and freshness, constantly on the lookout for artists who bring something unique to the table. Crafting a sound that sets you apart from the crowd not only captures the interest of listeners but also increases the likelihood of catching the discerning ears of industry professionals eager to discover the next big thing.

Limited Online Presence

In the digital age of the music industry, a robust online presence has become a pivotal factor for an artist’s success. Without a carefully cultivated and engaging profile on platforms such as social media, YouTube, and various streaming services, the risk of going unnoticed in the vast expanse of the internet significantly increases. Establishing and maintaining a strong online presence not only enhances an artist’s visibility but also serves as a direct channel for connecting with fans and industry professionals alike. In an era where discovery often begins online, ensuring that your digital footprint is both compelling and accessible is crucial for navigating the competitive landscape and making a lasting impact in the music world.

Unprofessional Presentation

Presentation holds immense significance. How an artist curates their image, establishes branding, and maintains an overall sense of professionalism can significantly influence whether a record label perceives them as a serious contender. Beyond the music itself, the quality of promotional materials, press kits, and the cohesive visual identity presented by an artist can be decisive factors in capturing the attention and respect of industry professionals. A polished and well-thought-out presentation not only reflects an artist’s commitment to their craft but also conveys a sense of reliability and marketability, essential qualities for garnering serious consideration from record labels in an industry where first impressions often pave the way for lasting success.

Lack of Persistence

Embarking on a music career is a journey that demands both time and unwavering persistence. The path to success in the music industry is seldom a straight line, often marked by challenges and setbacks. It is crucial for aspiring artists to recognize that discouragement and setbacks are inherent to the process and not indicators of failure. Impatience or a premature decision to give up can potentially mean missing out on valuable opportunities to capture the attention of record labels. Building a sustainable and fulfilling music career requires resilience, learning from setbacks, and adapting to the evolving landscape. Embracing a mindset of perseverance ensures that artists can weather the inevitable storms, navigate the complexities of the industry, and ultimately position themselves for long-term success in a highly competitive field.

Start your FREE trial of VELCOA here.

Music Industry News
Coldplay, Live Nation, and Warner Music Join Forces with MIT for Earth-Shattering Study!

In a pioneering collaboration, the Massachusetts Institute of Technology’s (MIT) Environmental Solutions Initiative is teaming up with global music giants Live Nation, Warner Music Group, and chart-topping band Coldplay to conduct a comprehensive study on the carbon footprint of the live music industry.

This groundbreaking initiative, announced today, will be financially supported by Coldplay, Warner Music Group, and Live Nation, showcasing a shared commitment to addressing environmental concerns within the music sector. The study will kick off with an initial research phase, delving into the intricate details of the live music industry’s carbon impact, and is set to conclude with the delivery of an Assessment Report of Live Music and Climate Change in July 2024.

The study’s ambitious goal is to offer scientifically backed recommendations on mitigating the carbon footprint associated with live music events, spanning from intimate performances in local venues to grand stadium shows. The collaboration aims to pinpoint key areas where the industry and concertgoers alike can make impactful reductions in emissions, fostering a collective drive towards ‘planet-positive’ outcomes.

This unprecedented partnership hopes to shed light on sustainable practices and green technologies that can be adopted by the music industry at large. By delving into the latest advancements in environmental responsibility, the study aims to provide a detailed analysis of how the industry can embrace greener alternatives without compromising the electrifying experience of live music.

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Why Deadlines Are Important For Growth
Why Deadlines Are Important For Growth

Here we reveal why deadlines are important for growth in the music industry.

Cultivates Discipline

In the dynamic realm of the music industry, meeting deadlines is a fundamental aspect that demands unwavering discipline. The ability to consistently deliver projects on time, whether it be the meticulous completion of an album or other creative endeavors, lays the foundation for a reputation built on reliability. This commitment to punctuality not only resonates within the industry but also serves as a catalyst for personal and professional growth. Through the cultivation of a robust work ethic, individuals find themselves not only meeting the challenges of tight schedules but also thriving in an environment that values dedication and consistency. In the ever-evolving landscape of music, the discipline of meeting deadlines becomes a driving force that propels artists and professionals toward continual success and accomplishment.

Builds Professional Relationships

In the intricate tapestry of the music industry, deadlines are intricately woven into the fabric of collaboration and networking. The ability to meet these deadlines serves as a tangible demonstration of professionalism and reliability, two indispensable qualities that form the bedrock of robust relationships within the industry. Whether engaging with producers, collaborators, or other key industry professionals, the adherence to deadlines communicates a profound commitment to mutual success. Timely project completion not only reflects an artist or professional’s dedication to their craft but also establishes a trust that is fundamental in fostering lasting connections. In the collaborative ecosystem of music creation, meeting deadlines becomes a shared language, promoting a harmonious exchange of ideas and efforts, ultimately contributing to the collective success of all involved parties.


In the highly competitive landscape of the music industry, the imperative of meeting deadlines emerges as a key factor in maintaining relevance. The rapid pace and ever-changing dynamics of the industry demand that musicians, producers, and professionals alike adhere to timelines to stay on the cutting edge. Timely releases and swift responses to industry demands become indispensable tools for navigating this fast-paced environment. Successfully meeting deadlines not only ensures that artists remain in sync with the industry’s dynamic trends but also imparts a competitive edge essential for achieving success. In a realm where timing is often synonymous with opportunity, those who can effectively manage deadlines find themselves strategically positioned to capitalize on emerging trends, connect with audiences, and carve out a distinctive presence in the fiercely competitive music landscape.


Deadlines within the realm of the music industry serve as tangible milestones, embodying concrete goals for musicians and professionals. Meeting these deadlines not only marks the successful completion of tasks but also instills a profound sense of achievement and progress. This goal-oriented mindset, when applied to various facets of music production, releases, or promotional efforts, becomes a driving force propelling musicians toward sustained growth in their careers. The act of consistently meeting deadlines creates a positive feedback loop, fostering a culture of accomplishment and continual improvement. As musicians embrace this proactive approach to their work, they find themselves on a trajectory of constant evolution, where each met deadline becomes a stepping stone toward higher levels of creativity, proficiency, and ultimately, enduring success in the dynamic landscape of the music industry.

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How To Become A Music Manager
How To Become A Music Manager

Welcome to the ultimate guide on how to become a music manager! Moreover, if you’re passionate about music and dream of playing a pivotal role in shaping the careers of talented artists, you’re in the right place. In this comprehensive guide, we’ll walk you through the essential steps to kickstart your journey as a successful music manager.

The Role of a Music Manager

Firstly, in the dynamic and ever-evolving landscape of the music industry, the role of a music manager stands as a linchpin in the artist’s journey to success. Moreover, beyond the glitz and glamour of the stage, a music manager plays a pivotal role in shaping and navigating an artist’s career. This section delves into the multifaceted responsibilities, challenges, and the indispensable value a music manager brings to the table, highlighting the delicate balance between artistic creativity and the business of music.

Vision and Strategy

At the heart of a music manager’s role lies the ability to craft a compelling vision and strategy for an artist’s career. This involves understanding the artist’s musical identity, goals, and unique selling points. Also, a manager helps articulate a long-term plan that aligns with the artist’s aspirations, taking into account the ever-changing music industry landscape. This strategic vision encompasses everything from album releases and touring schedules to brand partnerships and social media presence.

Negotiations and Business Acumen

The music industry is a complex web of contracts, negotiations, and financial transactions. A music manager serves as the artist’s business representative, negotiating deals with record labels, publishers, promoters, and other industry stakeholders. Moreover, the ability to navigate these negotiations successfully requires a keen understanding of the industry’s financial intricacies, legalities, and an acute sense of business acumen to secure the best opportunities for the artist.

Team Building and Collaboration

An artist’s success is rarely a solo endeavor. Furthermore, a music manager is responsible for assembling and managing a team of professionals, including agents, publicists, lawyers, and more. Building a cohesive and effective team is crucial for ensuring that the artist receives comprehensive support across various aspects of their career. Also, the manager serves as the conductor, harmonizing the efforts of each team member to create a symphony of success.

How To Become A Music Manager

Financial Management

While the artist focuses on creating music, the manager handles the financial aspects of their career. This includes budgeting for recording sessions, marketing, and touring expenses, as well as monitoring revenue streams such as record sales, streaming, and merchandise. Effective financial management is essential for sustaining the artist’s career in the long run, ensuring that they can continue to create and perform without being burdened by financial stress.

Brand Development and Marketing

In an era where an artist’s brand is as important as their music, a music manager plays a crucial role in crafting and promoting the artist’s image. Moreover, this involves developing a brand identity that resonates with the target audience, overseeing marketing campaigns, and leveraging social media and other platforms to enhance the artist’s visibility. Also, a manager must strike a delicate balance between authenticity and marketability, ensuring that the artist’s brand remains true to their artistic vision.

Tour Management and Logistics

For many musicians, touring is a significant source of income and a crucial element in building a fan base. Moreover, the manager oversees the intricate logistics of tour planning, from booking venues and coordinating travel arrangements to ensuring the artist’s well-being on the road. This requires meticulous attention to detail, problem-solving skills, and the ability to adapt to unforeseen challenges that may arise during a tour.

Crisis Management

In the unpredictable world of the music industry, crises are inevitable. Whether it’s a public relations issue, a contractual dispute, or a sudden health concern for the artist, a music manager must be adept at crisis management. The ability to navigate through challenging situations while protecting the artist’s reputation and well-being is a testament to the manager’s resilience and strategic thinking.

Industry Networking and Trend Analysis

Staying ahead in the music industry requires a keen awareness of trends, emerging talents, and evolving consumer preferences. Therefore, a music manager engages in continuous networking, attending industry events, building relationships with key players, and staying informed about market trends. This foresight allows the manager to position the artist strategically, ensuring they remain relevant and competitive in a rapidly changing landscape.

Key Skills Required To Become A Music Manager

Business Acumen

At the core of music management is a solid foundation in business acumen. Successful music managers need to understand the intricacies of contracts, negotiations, and financial management. This includes an understanding of revenue streams in the music industry such as record sales, streaming, merchandise, and live performances. The ability to negotiate favorable deals, navigate legal complexities, and maximize revenue for the artist is fundamental to effective music management.

Communication Skills

Communication is a linchpin skill for any successful music manager. Also, managers must be adept at articulating their artist’s vision, needs, and goals to various stakeholders, including record labels, promoters, and the media. Effective communication extends to maintaining healthy relationships with the artist, ensuring open lines of communication, and fostering a collaborative environment. Clear and concise communication is vital for navigating the complexities of the music industry and building a strong network.


Building and maintaining a robust network is an indispensable skill for a music manager. This involves connecting with industry professionals, other managers, promoters, and influencers. Additionally, networking provides opportunities for collaboration, exposure, and potential deals. A successful manager must be well-connected, attending industry events, conferences, and establishing a digital presence to promote their artists effectively.


Strategic Planning

Strategic planning is crucial for charting the course of an artist’s career. Therefore, a music manager must be able to set long-term goals and develop a roadmap to achieve them. This involves understanding market trends, identifying opportunities, and strategically positioning the artist in the industry. Adapting to changes in the market and proactively addressing challenges are integral components of effective strategic planning.

Artist Development

A successful music manager is not only concerned with the business side but is also deeply invested in the artistic development of the artist. This involves understanding the artist’s unique voice, helping shape their sound, and providing guidance on creative decisions. A manager’s role in artist development extends to selecting collaborators, producers, and ensuring that the artist’s image aligns with their brand and target audience.

Time Management

The fast-paced nature of the music industry demands excellent time management skills. Music managers often juggle multiple responsibilities simultaneously, from handling administrative tasks to overseeing promotional campaigns and coordinating tour logistics. Prioritizing tasks, meeting deadlines, and efficiently allocating resources are vital skills for navigating the hectic schedule of artist management.


In an industry filled with uncertainties and challenges, a successful music manager must possess strong problem-solving skills. From resolving conflicts within the team to addressing unexpected setbacks during a tour, the ability to think on one’s feet and find solutions is invaluable. Adaptability and resilience in the face of adversity are essential qualities for a music manager.

Understanding of Music Trends and Industry Dynamics

Staying abreast of current music trends, industry dynamics, and emerging technologies is crucial for effective music management. Moreover, managers need to anticipate changes in consumer behavior, shifts in music consumption patterns, and emerging platforms to position their artists strategically. This requires continuous learning and a keen interest in the evolving landscape of the music business.

Financial Management

A successful music manager should be proficient in financial management to ensure the artist’s financial well-being. This includes budgeting for projects, managing tour expenses, and overseeing income streams. Knowledge of royalty structures, accounting practices, and financial planning is vital for protecting the artist’s financial interests and maximizing their revenue.

Music Industry

Legal Knowledge

The music industry is laden with legal complexities, and a music manager must have a solid understanding of relevant laws and contracts. This includes knowledge of intellectual property rights, contract negotiation, and copyright laws. Also, a competent manager should be able to navigate legal documents, protect the artist’s interests, and ensure that contractual agreements are fair and beneficial.

Building Your Network

Before delving into the intricacies of building a network, it’s imperative to have a solid understanding of the music industry’s landscape. This includes knowledge about record labels, artist management, music distribution, publishing, and emerging trends. Familiarity with the different facets of the industry will not only enhance your credibility but also enable you to make informed decisions for the artists you manage.

Education and Skill Development

To build a robust network, one must continuously invest in personal and professional development. Attend industry conferences, workshops, and seminars to stay updated on industry trends, legalities, and best practices. Additionally, consider pursuing relevant courses in music business, marketing, and artist management to acquire the necessary skills that will set you apart in the competitive field.

Identifying Your Niche

While networking is crucial, it’s equally important to identify your niche within the music industry. Whether it’s specializing in a specific genre, working with independent artists, or focusing on emerging markets, carving out your niche will help you tailor your network-building efforts more effectively.

Building Relationships with Artists

A successful music manager’s journey often begins by establishing meaningful relationships with artists. Attend local gigs, open mic nights, and music events to discover emerging talent. Building rapport with artists is not only about recognizing their musical abilities but also understanding their aspirations, challenges, and vision for their careers.

Networking with Industry Professionals

Expanding your network involves connecting with a wide range of industry professionals. This includes record label executives, A&R representatives, music producers, entertainment lawyers, publicists, and other managers. Attend industry mixers, social events, and conferences to meet these professionals and learn from their experiences. Establishing genuine connections will increase your chances of collaboration and create a support system within the industry.

Utilizing Online Platforms

In the digital age, online platforms are invaluable tools for networking. Utilize social media platforms such as LinkedIn, Twitter, and Instagram to connect with industry professionals, artists, and organizations. Join relevant groups, participate in discussions, and share your insights to establish your online presence.

Internships and Apprenticeships

Consider gaining hands-on experience through internships or apprenticeships with established music managers or agencies. Practical exposure provides insights into the day-to-day operations of artist management and offers opportunities to build relationships with industry insiders. These experiences not only enhance your skills but also contribute to the expansion of your network.

Developing Strong Communication Skills

Effective communication is the foundation of successful networking. As a music manager, your ability to articulate ideas, negotiate deals, and foster positive relationships is paramount. Hone your communication skills through practice, feedback, and continuous learning. Being a clear and effective communicator will not only help you navigate the complexities of the industry but also leave a lasting impression on those you interact with.

How To Become A Music Manager

Networking at Events and Conferences

Attending industry events and conferences is a strategic way to expand your network. Events like South by Southwest (SXSW), MIDEM, and industry-specific conferences provide platforms to connect with key players in the music business. Plan your attendance strategically, research the participants, and be prepared to initiate conversations that can lead to valuable connections.

Collaborating with Other Managers

Networking with fellow music managers can be mutually beneficial. Collaborate on projects, share insights, and exchange contacts. The music industry is vast, and forming alliances with other managers can open doors to new opportunities, shared resources, and collective problem-solving. Building a supportive community within the industry contributes to long-term success.

Nurturing Long-Term Relationships

Networking is not just about making initial connections; it’s about fostering long-term relationships. Therefore, stay in touch with contacts through regular updates, emails, or occasional meet-ups. Show genuine interest in their endeavors, celebrate their successes, and offer support during challenging times. Also, building a network is an ongoing process that requires dedication and a commitment to nurturing meaningful connections.

Utilizing Management Platforms

There are specific platforms designed for music managers. Websites like VELCOA provide tools required to succeed as a music manager. Click here to find out more.

Securing Your First Clients

Develop a Unique Value Proposition

What sets you apart from other music managers? Define your unique value proposition (UVP) to clearly communicate the value you bring to artists. Moreover, this could include your expertise in artist development, negotiation skills, industry connections, or innovative marketing strategies. Craft a compelling narrative that showcases your passion for music and your commitment to helping artists achieve their goals.

Build a Professional Online Presence

In today’s digital age, having a strong online presence is essential for attracting clients. Therefore, create a professional website that highlights your background, experience, and UVP. Feature case studies or success stories if applicable. Leverage social media platforms to showcase your industry knowledge, share relevant content, and engage with the music community. A well-maintained online presence not only attracts potential clients but also establishes credibility in the industry.

Social Media

Network within the Music Community

Networking is a cornerstone of success in the music industry. Therefore, attend local gigs, industry events, and conferences to connect with artists, producers, record label executives, and other music managers. Also, build genuine relationships by showing interest in others’ work, offering assistance, and being an active participant in the community. Networking not only expands your professional circle but also increases the likelihood of being referred to potential clients.

Offering Pro Bono Services to Emerging Artists

As a new music manager, consider offering pro bono services to emerging artists. Furthermore, this allows you to build a portfolio, gain hands-on experience, and establish a reputation for delivering results. While pro bono work may not generate immediate income, it can lead to valuable connections and referrals. Also, ensure that the artists you work with align with your vision and values, and use these experiences to showcase your capabilities to potential paying clients.

Creating Compelling Marketing Materials

Crafting persuasive marketing materials is crucial when reaching out to potential clients. Develop a professional portfolio that includes your resume, success stories, and a clear overview of your services. Additionally, design a visually appealing presentation that reflects your brand identity. Tailor your materials to showcase how your unique skills and experiences can benefit artists. A well-crafted pitch can make a lasting impression on potential clients.

Utilizing Online Platforms for Talent Discovery

Take advantage of online platforms that facilitate talent discovery. Websites like SoundCloud, YouTube, and social media are powerful tools for identifying emerging artists looking for management. Also, actively search for promising talent, reach out to artists who align with your vision, and express your interest in collaborating. Engage in conversations, offer insights, and demonstrate your commitment to their success. Building relationships in the online space can lead to meaningful connections and potential clients.

Collaborating with Local Music Venues and Events

Establishing relationships with local music venues and event organizers can open doors to potential clients. Therefore, attend local gigs and introduce yourself to artists, venue owners, and event organizers. Also, offer to help with event coordination, artist management, or promotion. By actively participating in the local music scene, you not only increase your visibility but also position yourself as a valuable resource for artists seeking management.


Building Referral Partnerships

Collaborate with other professionals in the music industry to build referral partnerships. Establish connections with producers, publicists, and other music managers. When these professionals encounter artists seeking management, they may refer them to you based on your expertise and reputation. Similarly, reciprocate by referring artists to other professionals when appropriate. Building a network of trusted partners can lead to a steady stream of client referrals.

Negotiating Fair and Transparent Agreements

Once you’ve established a connection with potential clients, the negotiation process becomes crucial. Clearly outline your services, expectations, and compensation structure in a transparent agreement. Also, ensure that the terms are fair and mutually beneficial. Building trust through transparent communication is essential for a successful client-manager relationship. A positive negotiation experience sets the foundation for a lasting partnership.

Providing Exceptional Client Service

After securing your first clients, delivering exceptional client service is paramount. Moreover, be proactive in addressing their needs, staying updated on industry developments, and adapting strategies to align with their evolving goals. Communication is key—regularly update clients on progress, seek feedback, and be responsive to their concerns. A satisfied client is more likely to become a loyal advocate and a source of positive referrals.


Now that you have an understanding on how to become a music manager, you will most likely be interested in tools available for music managers. That is where we come in! VELCOA is a leading platform the music industry, providing highly valuable tools to guide you in your music management career.

Click here to find out more.

How To Become A Successful Artist In Music
How To Become A Successful Artist In Music

Welcome to the ultimate guide on how to become a successful artist in music. Whether you’re a budding musician or an aspiring sensation, this comprehensive guide is designed to provide you with actionable steps and invaluable insights to help you carve your path to musical stardom.

Define Your Unique Style and Brand

Firstly, to stand out in the music industry, you need to define your unique style and brand. Identify what sets you apart from others – your sound, image, and overall aesthetic. This will be the foundation upon which your success is built.

Master Your Craft

Continuous improvement is key to success. Dedicate time to perfecting your musical skills, whether it’s playing an instrument, refining your vocal technique, or mastering music production software. Stay ahead of the curve by embracing new trends and technologies.

Build a Strong Online Presence

In today’s digital age, having a robust online presence is crucial. Moreover, create a professional website, establish profiles on major social media platforms, and maintain a consistent brand across all channels. Regularly update your audience with engaging content, including behind-the-scenes glimpses, music releases, and updates on your musical journey.

How To Become A Successful Artist In Music

Utilize Social Media Effectively

Social media is a powerful tool for artists. Therefore, leverage platforms like Instagram, Twitter, and TikTok to connect with your audience, collaborate with other musicians, and showcase your talent. Engage with your followers by responding to comments and participating in trending challenges or discussions.

Build a Diverse Network

Networking is essential in the music industry. Connect with fellow musicians, producers, and industry professionals. Attend events, both online and offline, to expand your network. Collaborate with other artists to broaden your audience and gain exposure in different music circles.

Create and Share Compelling Content

Develop a content strategy that showcases your personality and musical prowess. Moreover, share high-quality photos, videos, and blog posts that tell your story. Consider creating a YouTube channel for music videos, vlogs, and live performances, providing a visual dimension to your brand.

Engage with Your Audience

Cultivate a dedicated fan base by actively engaging with your audience. Also, respond to comments, conduct Q&A sessions, and host live streams to connect with your fans on a personal level. Building a loyal fan base is essential for long-term success in the music industry.

Monetize Your Talent

Explore different avenues to monetize your music, such as streaming platforms, merchandise sales, and live performances. Consider crowdfunding for major projects or use platforms like Patreon to offer exclusive content to your most dedicated fans.

How To Become A Successful Artist In Music

Stay Resilient and Persistent

The road to success in the music industry can be challenging, but perseverance is key. Stay resilient in the face of setbacks, learn from failures, and keep pushing forward. Celebrate your successes, no matter how small, and use them as motivation to achieve greater heights.

Becoming a successful artist in the music industry requires a combination of talent, dedication, and strategic planning. By following these actionable steps, you can set yourself on the path to musical success. Embrace the journey, stay authentic, and let your passion for music drive you to new heights. Remember, success is not just about reaching the destination but enjoying the musical journey along the way.

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Music Industry News
Eagles Soar to New Heights! Surprise Addition of Two Epic Nights in Manchester!

American rock legends Eagles have responded to the overwhelming enthusiasm of their dedicated fanbase by adding two extra dates to their farewell tour in Manchester. The iconic “Hotel California” rockers, featuring Don Henley, Joe Walsh, Timothy B. Schmit alongside Vince Gill and Deacon Frey, have extended their Co-op Live residency to a total of five gigs as part of their “Long Goodbye” tour.

Originally scheduled for late May and early June 2024, the additional Manchester dates will mark a grand finale to the band’s farewell tour. The decision to include extra shows was prompted by the immense demand for tickets, a testament to the enduring popularity and influence of Eagles over the decades.

Fans attending the Co-op Live arena performances can expect an unforgettable musical experience, as Eagles will be sharing the stage with long-time contemporaries, Steely Dan, for their final tour dates. The collaboration promises a celebration of timeless rock classics and a memorable farewell to an era-defining band.

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Music Industry Blog | How To RESONATE DEEPER With Your Fans.
How To RESONATE DEEPER With Your Fans.

Here we reveal how to resonate deeper with your fans!

Be More Authentic

Authenticity forms the bedrock of fan appreciation. When musicians authentically convey their experiences, emotions, and stories through both their music and interactions with fans, a profound connection is forged. This genuine sharing not only builds trust but also resonates with listeners on a deeply personal level. Fans are drawn to artists who remain true to themselves, recognizing that authenticity is a powerful currency in the realm of music. This sincerity not only enhances the artist-fan relationship but also elevates the overall impact of the musical experience, creating a lasting connection that transcends the boundaries of mere entertainment.

Share More Behind The Scenes Content

Providing fans with behind-the-scenes glimpses into the creative process, rehearsals, and the life on the road is a key strategy in cultivating a more intimate connection. These glimpses go beyond the spotlight, offering fans a window into the human side of the artist. By revealing the moments of vulnerability, dedication, and the everyday challenges faced, musicians create a bridge that brings fans closer. This transparency fosters a sense of intimacy, allowing fans to appreciate not just the final polished product but also the journey and effort that goes into crafting their art. The result is a more profound connection, as fans feel like they are not just spectators but active participants in the artist’s authentic and unfiltered narrative.

Tell Stories Through Music Videos

Crafting music videos that weave a compelling narrative or convey a deeper meaning is a powerful tool to enhance the emotional impact of the music and forge a profound connection with the audience. Beyond the auditory experience, visual storytelling adds another layer of artistic expression, capturing the essence of the song in a cinematic form. By creating visuals that resonate with the themes and emotions of the music, artists have the opportunity to immerse their audience in a multisensory journey. This not only deepens the listener’s engagement but also provides a memorable and enriching experience. In essence, music videos become a canvas where the artist can paint a vivid and evocative picture, leaving a lasting impression that transcends the boundaries of sound and resonates on a visual and emotional level with the audience.

Express Gratitude

Expressing gratitude towards fans for their unwavering support is a meaningful practice that can significantly enhance the overall fan experience. By acknowledging and thanking fans through various channels such as social media posts, interviews, or dedications during performances, artists create a sense of reciprocal appreciation. This not only strengthens the bond between the artist and their audience but also makes fans feel valued and recognized. In the age of digital connectivity, these gestures go a long way in fostering a sense of community and shared enthusiasm. Feeling appreciated transforms the fan experience into a more personal and gratifying journey, as fans become not just consumers of music but integral participants in the artist’s success and artistic journey.

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Music Industry News
Warner Music Group and Polygon Labs Drop Mind-Blowing Bombshells in Web3 Accelerator!

In a groundbreaking collaboration between blockchain ecosystem developer Polygon Labs and music industry powerhouse Warner Music Group (WMG), the inaugural recipients of the Web3 Music Accelerator program grants have been officially unveiled. The announcement, made on January 25, marks a significant milestone in the intersection of Web3 technology and the music landscape.

Launched in June 2023, the Web3 Music Accelerator program aimed to foster innovation by bringing together the cutting-edge world of Web3 with the dynamic realm of music. The program garnered widespread attention, receiving an impressive 120 applications from projects dedicated to pushing the boundaries of this unique niche.

Warner Music Group meticulously selected the grant recipients based on a set of criteria designed to promote diverse facets of the music industry. The chosen projects demonstrated excellence in areas such as nurturing artist-fan communities, pioneering decentralized music production and distribution systems, revolutionizing ticketing solutions, exploring collectibles and merch opportunities, and integrating music seamlessly with interactive technology and gaming experiences.

Photo Credit: Yaprostochelovek.

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